Begin with buying behaviour
Describe who the product serves, how buyers discover it and what helps them make a decision. A channel should have a defined role in that journey.
Look beyond a platform name
Discuss assortment, content, pricing, stock, fulfilment and customer support. Clarify who owns each task and what information a prospective partner needs.
Make a pilot measurable
Agree the purpose, duration, budget boundaries and available measures. Initial feedback can inform a decision, but it should not be presented as proof of long-term demand.
Document the decision
Record assumptions, unresolved issues and responsibilities. Confirm commercial terms and a scoped operating plan before making a rollout commitment.
This guide supports partnership preparation. It is not regulatory, legal or customs advice. Specific conditions require review against the product and agreed scope.